To undertake a brand project is to become a business existentialist. To simply create a logo or tagline isn’t enough. In order to build a compelling brand you have to ask the really tough question: “Who Are We?”

If your employees simply recite a mission statement in answer to that question — or if they can’t answer the question with passion and a deep sense of personal investment, your business is in a risky position. If your customers can’t answer this question — it’s in an even riskier one.

Undergoing a brand process is to discover the truth of your organization’s culture - from a perspective you've likely never seen. Etch Strategies takes a deeper approach than simply creating a logo or a marketing plan. We immerse ourselves in your cultural realities to understand the full picture from multiple perspectives. Then, we help you translate these findings into a powerful and unique identity - an identity that will give you preference over your competition and will engage a loyal and passionate group of employees to achieve measurable and meaningful results.